Airtel and Vodafone Starts Offering Double Data Benefits
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Here’s another Jio effect! The Indian No: 1 and No: 2 telecom companies rolled out some interesting plans to protect their higher end customers. As Jio has started targeting the enterprise customers, both Airtel and Vodafone India started offering double data benefits or slashing the rates for data add-on-packs by more than 50%.
A Price Cut:
Through an undisclosed report, Airtel has cut down the data rates for enterprise customers that are being targeted by Reliance Jio. The existing INR 250/GB will now be available at INR 99/GB. Though this is a small benefit passed on to corporate plan users, Airtel expects it to be a good move to win loyalty and thereby counter Reliance Jio strategy of luring enterprise customers.
Double Data Benefit:
Similarly, Vodafone India announced double data benefit for its select postpaid customers for next 6 months. Say, if you are using INR 250 add-on data pack with 1GB data limit, then you will be activated with 2GB data for the same period. This is applicable to INR 250, INR 450, and INR 650 add-on data packs. Instead of the existing 1GB, 2GB, 3GB data, you’ll be provided 2GB, 4GB, and 6GB data benefit respectively.
Add-On Data Pack (in INR) Existing Data Benefit New Data Benefit 250 1GB 2GB 450 2GB 4GB 650 3GB 6GB
Though the double data benefit is official, it is not clear whether this benefit is applicable to all postpaid segment or not. By following the latest developments in the telecom industry, one can easily anticipate that much-awaited commercial launch of Reliance Jio could be around a month or on December 28th.