Reliance Jio Partners with TiVo’s CubiTV to Provide TV Service via 4K STBs
Mukesh Ambani-led Reliance Jio has partnered with American technology company TiVo Corporation to deliver TV service in India. With this partnership, TiVo’s CubiTV is powered to provide hybrid television to Indian users through High Definition and 4K set-top boxes (STBs).
TiVo’s CubiTV - A New Experience:
The CubiTV will enable Reliance Jio Media Pvt. Ltd (RJMPL) in unified access to linear TV with PVR, Video on Demand, Catch-up TV, and network PVR, content alongside access to over-the-top services.
Commenting on the deal, Mr. Michael Hawkey, Senior VP and GM of user experience, TiVo, said: “TiVo’s deal with RJMPL further demonstrates our product innovations to offer hybrid television and content discovery solutions in markets like India where rapid digitization is occurring. TiVo will help deliver a new set of features and functionalities for companies like RJMPL that will give consumers access to a whole breadth of new experiences.
Currently, CubiTV provides the latest advancements in Television and has greater acceptance in Australia, Canada, Mexico, New Zealand, Puerto Rico, Spain, Sweden, Taiwan, and the United Kingdom. Similarly, the Reliance Jio Media Pvt Ltd (RJMPL) is offering its LIVE TV services through built-in App. As of now, the Jio media services are offered free under Jio Happy New Year Offer until March 31, 2017.
Currently, Reliance Jio is providing more than 360 channels to millions of users across India. Though it was claimed that Reliance Jio would launch DTH services but nothing has been confirmed till now except the partnership withTiVo’s CubiTV.