Noida-based mobile handset maker Lava International introduced a new “Metal Series’ of feature phones. Priced at ₹2000, the Lava Metal 24 is the first feature phone to have a metal body. Though the price gap between feature phone and entry-level smartphone is very narrow, there is an enough scope to tap the demand.
Lava International has targeted it’s Lava Metal 24 at the billions of Indians who can’t afford smartphones. Regarding the specs, Lava Metal 24 sports a 2.4-inch QVGA display and metal back finish. Powered by a MTK6261D processor, the Lava Metal 24 feature phone supports storage expandable up to 32GB via microSD card.
The phone features a 1.3-megapixel rear camera with flash that can even support video recording. The handset is packed with a long-lasting 1,000mAh battery. Connectivity wise, the Lava Metal 24 supports dual-SIM, Bluetooth 3.0, internet browsing (EDGE), and USB.
The company intends to sell the Metal Series of feature phones through retail stores across India and has tied-up with the Snapdeal portal to sell the handset online. Though the company faces a stiff competition from Micromax, Intex, and others, Lava International is aiming 20% mobile handset market share by 2018-end.
