Idea Cellular Declares PAN India Mobile Broadband Operations
Idea Cellular, India’s third-largest mobile network operator becomes the third PAN India mobile broadband operator. The company achieves this feat by rolling out 4G services in Mumbai.
Incidentally, Reliance Jio, the new entrant, is the first telecom network operator to offer PAN India mobile broadband services across all the telecom circles. And, Bharti Airtel joined the list. Back to the topic, Idea Cellular offers 4G services in 20 circles except for Kolkata and Delhi. Here, the Idea is limited to the 3G network.
Focus on Wireless Broadband Services:
Currently, Idea Cellular provides mobile broadband services across 6,000 towns and 100,000 villages on its 2G, 3G, and 4G network. As per an estimate, Idea services are now available to over 525 million Indians.
Highlighting the achievement, “Mr. Rajat Mukarji, Corporate Chief, Idea Cellular Limited, said: “The company has invested ₹7,800 crore in FY 2016-17 and is committed to investing another ₹6,000 crore in this financial year”.
The Idea Cellular has been focusing its investment in wireless broadband services and thereby expands its 2G (GSM), 3G (HSPA) and 4G (LTE) network transforming itself from being a pure mobility voice player to a strong mobile broadband operator with PAN-India presence.
Idea Cellular 4G Now in Mumbai:
Idea Cellular launches 4G services in Mumbai through 2100 MHz spectrum band. As Mumbai is the key area for Idea Cellular, the telecom network provider has upgraded over 50% of its existing 3,500 telecom sites with 4G services. The idea has more than 10 percent share (about 4.4 million subscribers) in Mumbai telecom circle. To further increase its base, the company is committed to adding 1000 sites by the end of this second quarter.
As a promotional offer, Idea Cellular puts forward free 10GB of 4G data for its prepaid and postpaid services. This Invitation Offer is valid for a period of 90 days (May 25 to Aug 22, 2017) and is applicable to all the idea users. Apart from this, the company has introduced 4G upgrade offer where the subscriber gets 4G free of cost and is entitled to get 4GB of 4G data for 14 days. Both the offers are lucrative enough to get data users on its board.
Incidentally, the telecom operator claims that its subscribers can enjoy high-speed broadband up to 34 Mbps. Apart from the freebies, the company also launched new tariff plans including ₹395 recharge that enables unlimited calling benefits with 1GB of 4G/2G data for a duration of 84 days.
For the customers who are interested only in local calling, Idea Cellular has got ₹192 plan. It offers unlimited local calling within Mumbai and Maharashtra telecom circles and 1GB of 4G/2G data with 28 days as validity period.
The Idea Cellular has got ₹50 discount for the first 6 months on its postpaid plans. However, this is applicable to only new postpaid users. Moreover, the subscribers are entitled to get a free pass to the Digital Idea Apps until the year end.
Idea Cellular Widens 4G Coverage in West Bengal:
On the eastern front, Idea Cellular widens its 4G footprint to over 100 towns in West Bengal. Now, the Idea subscribers can avail 4G services in 100+ towns of West Bengal including Asansol, Bankura, Berhampur, Darjeeling, Durgapur, Kalimpong, Kharagpur, Midnapore, Siliguri, etc.
With this Mr. Anish Roy, Idea’s COO (Corporate), said: “Idea is confident 4G services will further boost its market presence and enable a digital lifestyle for the people of West Bengal”. Definitely, this will benefit over 6.3 million Idea subscribers in West Bengal region as they can now access high-speed 4G services.