AP Govt to Setup Wi-Fi at Rythu Bazaars to Promote Cashless Transactions

[Dipika Menon]

The Andhra Pradesh state government plans to set up Wi-Fi facility at Rythu Bazaars to promote cashless transactions. Chief Minister Mr, N Chandrababu Naidu directed the officials of Agricultural Marketing department to facilitate cashless transactions between consumers and farmers.

Rythu Bazaar is a concept of farmer’s market initiated by the Government of Andhra Pradesh in 1999 during the regime of Chandrababu Naidu to help small-scale farmers sell directly to the consumers to eliminate the middlemen.

Rythu Bazaars as Cashless Markets:

The AP state government started Wi-Fi facility project in four Rythu Bazaars across the state on a pilot basis. The state would soon witness Wi-Fi facility in all the 80 Rythu Bazaars across 13 districts of AP. The concerned officials are negotiating with the banks and farmers to transform all Rythu Bazaars as cashless markets.

The Wi-Fi facility at Rythu Bazaars will be a boon for both customers and traders as it will ensure easy and rapid transactions without worrying about change. The Agricultural Marketing Department is in talks with BSNL, Bharti Airtel and Reliance Jio to provide the necessary Wi-Fi set up facility at these functional markets.

While the nationalized banks will provide necessary infrastructure like POS machines and e-wallets to farmers or traders to encourage cashless transactions.