Lava Metal 24 Feature Phone with Metal Body Launched at ₹2000

[Toshi Tandon]

Noida-based mobile handset maker Lava International introduced a new “Metal Series’ of feature phones. Priced at ₹2000, the Lava Metal 24 is the first feature phone to have a metal body. Though the price gap between feature phone and entry-level smartphone is very narrow, there is an enough scope to tap the demand.

Lava Metal 24 Specifications:

Lava International has targeted it’s Lava Metal 24 at the billions of Indians who can’t afford smartphones. Regarding the specs, Lava Metal 24 sports a 2.4-inch QVGA display and metal back finish. Powered by a MTK6261D processor, the Lava Metal 24 feature phone supports storage expandable up to 32GB via microSD card.

The phone features a 1.3-megapixel rear camera with flash that can even support video recording. The handset is packed with a long-lasting 1,000mAh battery. Connectivity wise, the Lava Metal 24 supports dual-SIM, Bluetooth 3.0, internet browsing (EDGE), and USB.

The company intends to sell the Metal Series of feature phones through retail stores across India and has tied-up with the Snapdeal portal to sell the handset online. Though the company faces a stiff competition from Micromax, Intex, and others, Lava International is aiming 20% mobile handset market share by 2018-end.