Andhra Govt Launches AP Purse Mobile App to Push Cashless Payments

[Dipika Menon]

The tech-savvy Andhra Pradesh Chief Minister Mr N. Chandrababu Naidu launched ‘AP Purse Mobile App’ to help people in the state to move to cashless payments using mobile wallets. Currently, this new platform has 13 mobile banking and 10 mobile wallets to pay utility bills and carry out digital transactions.

Encouraging by Providing Incentives:

Addressing the launch, AP CM Mr Naidu, said: “The citizens should opt for mobile banking to come out of the present small currency crisis after demonetisation. The government will encourage people including students to improve digital financial literacy among people.” He further added that his government will provide incentives to the agents named ‘Marpu Nestam’.

As per the new initiative, engineering students would be persuaded to train common people in mobile banking using several wallets. For this, the government would use the services of engineering colleges and students and help them to earn while learning.

To encourage cashless transactions, the AP Govt has already introduced Aadhaar linkage at fair price shops across the state. With this AP Purse App, the government hopes to expand adoption of digital wallets outside urban areas. Using this mobile app, the user can pay utility bills, property taxes, purchase goods and transfer money from anywhere and anytime.

AP Purse Mobile App – Just a Mediator Interface:

The AP government has got tied up with many mobile wallets and payment gateway apps including Airtel Money, Freecharge, JioMoney, MobiKwik, Ola Money, Paytm, PayUMoney, SBI Buddy etc. Contrary to expectations, this AP Purse mobile app is just an e-wallet aggregator or mediator interface that lists already popular Apps being used by smartphone users.

What’s Your Say on This?

Though the App is in beta stage, the AP government needs to be appreciated for taking an initiation in providing a platform for cashless transactions. Hope the other state governments too will shift their focus towards digital transactions.