Idea Cellular 4G in 111 Towns of Rajasthan including Jodhpur & Udaipur

[Toshi Tandon]

With an eye to expand 4G services across the nation, Idea Cellular unveiled its LTE services in the tourist towns of Jodhpur and Udaipur. Idea Cellular has now got the 4G footprint in more than 111 towns of Rajasthan.

As per their rapid expansion strategy, Idea Cellular has got more than 2100 4G sites in the state of Rajasthan. If the stats are to be believed, Idea Cellular telecom network has a good base of over 81 lakh subscribers in India’s largest state by area.

Idea 4G in the Land of Kings:

The key areas that witnessed the launch of Idea Cellular 4G services include Ajmer, Alwar, Bharatpur, Bhiwadi, Chomu, Jaipur, Jodhpur, Kota, Pushkar, Sikar, and Udaipur. The data shows that Idea Cellular has got a wide coverage across 1300 villages in the land of Rajasthan.

Addressing the launch of Idea 4G, Mr Mukul Khanna, said: “We are happy to launch our world-class, high-speed 4G services for Idea customers in Jodhpur and Udaipur.”

Indeed Idea Cellular telecom network is fast changing from being a pure telecom services provider to an integrated digital services provider to deliver on the Digital India mission.

Digital Idea Suite:

To those unaware, the telecom company is offering Idea Music, Idea Movies and Idea Games – all at one place. Claiming it a Digital Idea suite, the Idea Cellular is satisfying the needs of next generation by providing content and entertainment at one go.

The Aditya Birla Group telecom company has launched attractive offers and packs to push its new 4G in Rajasthan. The telecom is even providing bundled offers on smartphones.

The Idea subscribers can now grab a complimentary 4G SIM by accessing the nearest Idea showroom in Rajasthan. As per the promotional offer, 1GB of 4G data will cost ₹95 and has a validity of 28 days.

There are many promotional offers; however, the one that catches everyone’s attention is 4G handset upgrade offer. As per the 4G handset upgrade offer, the user is entitled to get daily 1GB of 4G data for a period of 84 days at just ₹392. This is a good effort by Idea Cellular to counter Reliance Jio’s 399 plan that offers similar benefits.

Also Read: Idea Cellular Joins the Race with ₹198 Plan to Offer Unlimited Calls and 1GB Data for 28 Days

Good PAN-India Coverage:

As per the estimates, Idea Cellular is the third largest telecom company with 186.4 million subscribers and the merger discussions with Vodafone India are in the last stage.

Incidentally, Idea Cellular has got a good broadband coverage with 24945 4G sites across the nation.
On the 4G front, Idea Cellular has got a good spectrum in 1800 MHz and 2100 MHz frequency band.

Hope the incumbent telecom operator starts the innovative campaign and sheds me-too plans to stay in the business.