The Chinese giant OPPO officially launched Realme 1 as an Amazon India Exclusive. Though claimed as a midrange phone, Realme 1 gets an AI processor meant for AI-based selfies features and efficient battery management.
When the whole nation is busy in following Karnataka Assembly Election Results 2018, OPPO launched Realme 1 smartphone. Grabbing all the attention with power and style, OPPO Realme 1 looks to be a pretty impressive smartphone.
Even before the launch date, the specs got leaked on Twitter and thus there are higher expectations on it. Moreover, the microsite on Amazon India revealed many key features. With decent specs, OPPO Realme 1 looks to challenge Xiaomi by competing with Redmi Note 5 smartphone. The launch clearly states that the Indian market is heating up with budget smartphones.
OPPO Realme 1 Specifications:
The Realme 1is a 6-inch handset with 2160x1080p LCD display, powered by 3GB/4GB/6GB RAM and Octa-Core Helio P60 chipset. On the optics side, it sports a 13 and 8-megapixel snapper on back and front respectively. In-camera department, the phone looks promising and similar to the premium OPPO F7. Incidentally, there’s no fingerprint sensor but is equipped with facial recognition feature. Lack of fingerprint sensor is a big let-down.
On the battery side, OPPO Realme 1 is powered by 3,410mAh battery. The AI battery management and AI shot for the camera makes it a better performance oriented handset. Moreover, it improves power efficiency.
This dual 4G VoLTE handset runs on Android 8.1 Oreo-based ColorOS 5.0. In short, OPPO Realme 1 stands for Helio P60 chipset, AI processor coupled with 6GB RAM and 3410mAh battery. Unless the user plays for hours, the battery is sufficient enough to last for a day. The rear side design looks astonishing and Helio P60 processor has got positive reviews in line with Qualcomm SD660 processor.
Dual-core AI-specific Chip:
The smartphone is a Made in India product and a new brand meant exclusively for e-commerce channel Amazon India. With the stylish design and dual-core AI-specific chip, OPPO Realme 1 is in direct competition with Xiaomi product line.
And, the 3Realme brand will be completely separate from the OPPO brand.
As per the data revealed by Counterpoint Technology Market Research, China’s Xiaomi is India’s leading smartphone brand with 47% market share in the online segment. In contrast, OPPO is placed in 4th position with 5.6% market share.
Realizing the importance of the online market, OPPO has adopted online channel for its Realme brand before launching it to any other global market.
Strengthening its after-sales service, OPPO has decided to open up another 500 plus service centers across India. The Chief Product Officer, Mr. Levi Lee, Realme, OPPO Electronics also clarified that entire Realme product line will be locally made at OPPO’s factory located in Greater Noida.
Pricing & Launch Offers:
Starting May 25th, the Realme will be open for sale through flash sales model on Amazon India. And the handset will be in Diamond Black, Solar Red, and Moonlight Silver colors. The 3GB RAM/32GB ROM and 6GB RAM/128GB ROM variants are priced at ₹8,990 and ₹13,990 respectively. As a launch offer, there will be a 5% cashback on SBI cards, free case and screen protector, Jio benefits worth ₹4,850 and 80% discount on Kindle ebooks.
Considering the premium value of Helio P60 chipset and the best AI specific camera, OPPO Realme 1 could be a serious challenger to Xiaomi Redmi Note 5 or for that matter, any phone under ₹15,000 price range. Undoubtedly, the best midrange smartphone!